The Internet advertising metric of ________ is the percentage of visitors to a site who complete a desired action.
A) click-through rates
B) page views
C) cost-per-lead
D) pay-per-click (PPC)
E) conversion rate

Question

Quizplus · Accepted Answer

The metric described in the question is called conversion rate, which measures the effectiveness of a website or advertisement in converting visitors into customers. Click-through rates (A) and page views (B) are not directly related to this metric, although they may be used in conjunction with conversion rate to track overall website performance. Cost-per-lead (C) is a metric used in lead generation advertising, and pay-per-click (D) is a pricing model for online advertising where advertisers pay each time a user clicks on their ad, but neither are specifically related to the measurement of how many users actually complete a desired action on the site.

The Internet Advertising Metric of ________ Is the Percentage of Visitors