A thorough evaluation of an advertising campaign includes both quantitative and qualitative research.

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An evaluation of an advertising campaign includes both quantitative and qualitative research as both are important for assessing the effectiveness of the campaign. Quantitative research involves numerical data such as surveys and sales data, while qualitative research involves non-numerical data such as focus groups and in-depth interviews. Together, these types of research provide a comprehensive understanding of how the advertising campaign is performing.

A Thorough Evaluation of an Advertising Campaign Includes Both Quantitative