One way to measure memory is to show the advertisement to people and ask them whether they remember having seen it before; this is known as a recall test.

Name: One way to measure memory is to show the advertisement to people and ask them whether they remember having seen it before; this is known as a recall test.
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This method is known as a recognition test, not a recall test. A recall test involves asking people to remember an advertisement without any prompts or cues.

One Way to Measure Memory Is to Show the Advertisement