Direct-response communication is meant to drive a transaction or generate some other type of immediate behavioral response,and this is easily measurable.

Name: Direct-response communication is meant to drive a transaction or generate some other type of immediate behavioral response,and this is easily measurable.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct-response communication is designed to elicit an immediate response, such as making a purchase or filling out a form, and this can be easily tracked and measured.

Direct-Response Communication Is Meant to Drive a Transaction or Generate