Accurately measuring the mobile audience of outdoor advertising is fairly easy as one would merely have to count passing cars.

Question

Quizplus · Accepted Answer

Counting passing cars may give an estimate of the number of people who could potentially see the outdoor advertising, but it does not accurately measure the mobile audience. There could be multiple passengers in a car, pedestrians, or individuals on public transportation who also view the advertisement. Additionally, not all passing vehicles may actually notice the advertisement. To accurately measure the mobile audience, more advanced methods such as GPS tracking, mobile device data, or surveys may be necessary.

Accurately Measuring the Mobile Audience of Outdoor Advertising Is Fairly