The planners for Cat Care,a line of cat food and products,want to gather information about which commercial in a new campaign is most effective at increasing sales.Which of the following methods would be best for helping the planners gather the information they need?
A) semiotics testing
B) single-source research
C) recognition testing
D) brand linkage testing
E) conversion research

Question

Quizplus · Accepted Answer

Single-source research would be the best method for helping the planners gather information about which commercial is most effective at increasing sales. This method uses data from the same sample group to measure both advertising exposure and consumer behavior, providing insight into the direct impact of the commercial on sales.

The Planners for Cat Care,a Line of Cat Food and Products,want