Frank is a senior account planner and is in charge of concept testing.At which stage of a campaign is concept testing performed?
A) before an ad or campaign runs
B) while an ad or campaign runs
C) after an ad or campaign has run
D) before and after a campaign runs
E) before, during, and after a campaign runs

Question

Quizplus · Accepted Answer

Concept testing is performed before an ad or campaign runs, in order to gather feedback and insights from the target audience and make any necessary adjustments before launch.

Frank Is a Senior Account Planner and Is in Charge