You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch the program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any,so then she asked you,"Do you remember seeing a commercial for Wendy's?" Once she said that,you did remember seeing a Wendy's commercial.What type of question got you to remember seeing the ad?
A) recognition
B) unaided recall
C) aided recall
D) unprompted recall
E) prompted recall

Question

Quizplus · Accepted Answer

The question "Do you remember seeing a commercial for Wendy's?" is an example of aided recall as the researcher mentioned the brand name and prompted the participant's memory.

You Received a Phone Call One Evening from a Research