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Online Business-To-Consumer (B2C)marketing Is MOST Similar to Traditional Marketing in the Way

Question 2

Multiple Choice

Online Business-to-Consumer (B2C) marketing is MOST similar to traditional marketing in the way that:


A) it allows products to be offered all through the year.
B) it is cost efficient.
C) it provides a means for developing a one-on-one relationship with the consumer.
D) it requires marketers to understand consumers and deliver products and services that consumers need.
E) it helps establish consumer databases.

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