Theoretically,consumers are more likely to purchase those products whose perceived risks of purchase/use are outweighed by the benefits of purchase/use.

Question

Quizplus · Accepted Answer

This statement is true according to the theory of reasoned action, which states that consumers weigh the perceived risks and benefits of a product before making a purchase decision. If the benefits are greater than or equal to the perceived risks, the consumer is more likely to buy the product.

Theoretically,consumers Are More Likely to Purchase Those Products Whose Perceived