The impact of the immediate physical/social environment on perceptions of consequences and values is described as situational self-relevance.
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Q17: Which of the following is an example
Q18: Which of the following levels of knowledge
Q19: Which of the following statements about involvement
Q20: A specific example of a brand which
Q21: The consumer's perceptions of importance or personal
Q23: Routine brand buyers have low intrinsic self-relevance
Q24: In principle,marketers can analyze consumers' involvement with
Q25: Firms which donate a portion of their
Q26: Theoretically,consumers are more likely to purchase those
Q27: Laddering reveals how the consumer associates product
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