Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.

Name: Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Routine brand buyers often have high intrinsic self-relevance for the product category, which is why they consistently purchase from the same brand, indicating a level of loyalty and personal significance attached to the brand or product.

Routine Brand Buyers Have Low Intrinsic Self-Relevance for Both the Brand