One of the most important functions of a firm's distribution strategy is to create:
A) the appropriate target segments for its products.
B) the appropriate level of exposure for its products.
C) the appropriate brand image for its high end products.
D) subjective interpretations of products.
E) deep comprehensions of product information.

Question

Quizplus · Accepted Answer

The distribution strategy of a firm determines how its products reach the customers. It includes decisions related to the channels of distribution, logistics, and inventory management. Therefore, one of the most important functions of a distribution strategy is to create an appropriate level of exposure for its products. This helps to ensure that the products are available to the customers when and where they want them, which in turn increases the likelihood of a purchase.

One of the Most Important Functions of a Firm's Distribution