A state of high affective arousal:
A) tends to narrow the consumer's focus of attention.
B) has no influence on the attention process.
C) reduces the amount and intensity of attention.
D) makes attention less selective.
E) leads to cognitive capacity becoming non-existent.

Question

Quizplus · Accepted Answer

High affective arousal tends to narrow the consumer's focus of attention. This is because the consumer becomes highly alert and responsive to stimuli that are relevant to their emotional state, while ignoring irrelevant stimuli.

A State of High Affective Arousal