The consumer's attention to marketing information is influenced by the following EXCEPT:
A) their previous cognitive state.
B) their general affective state.
C) the prominence of the information in the environment.
D) their level of arousal.
E) their involvement with the product/message.

Question

Quizplus · Accepted Answer

The consumer's previous cognitive state refers to their existing knowledge, beliefs, and attitudes, which can influence how they process new information but is not directly about their attention to marketing information. Attention is more directly influenced by factors such as their affective state, the prominence of the information, their level of arousal, and their involvement with the product/message.

The Consumer's Attention to Marketing Information Is Influenced by the Following