Which of the following is the most difficult for the marketer to influence?
A) Intrinsic self-relevance
B) Situational self-relevance
C) Temporary state of involvement
D) Environmental self-relevance
E) Accidental exposure

Question

Quizplus · Accepted Answer

Intrinsic self-relevance refers to how relevant a product is to a person's core values, beliefs, and self-identity. This is something that is deeply ingrained in a person and can be difficult to change. Marketers may be able to influence situational self-relevance or temporary state of involvement through advertising and promotions, but intrinsic self-relevance is much harder to change.

Which of the Following Is the Most Difficult for the Marketer