To capture consumers' attention,some radio and TV commercials are slightly louder than the surrounding program material.This is an example of:
A) intentional exposure.
B) intrinsic self-relevance.
C) accidental exposure.
D) environmental prominence.
E) environmental self-relevance.

Question

Quizplus · Accepted Answer

This is an example of environmental prominence, which refers to making an advertisement stand out through its context or surroundings. In this case, the advertisement is intentionally made louder than the surrounding program material to gain consumers' attention.

To Capture Consumers' Attention,some Radio and TV Commercials Are Slightly