Low levels of intentional exposure are the result of the following EXCEPT:
A) low involvement.
B) low self-relevance.
C) high levels of existing product knowledge.
D) pre-purchase product experience.
E) high involvement.

Question

Quizplus · Accepted Answer

Low levels of intentional exposure typically occur due to factors like low involvement, low self-relevance, and high levels of existing product knowledge, which might lead to less interest in seeking additional information. High involvement, on the other hand, usually results in greater intentional exposure as individuals are more motivated to seek out information related to the product or service.

Low Levels of Intentional Exposure Are the Result of the Following