New firms introducing a new product are compelled to maximize:
A) accidental exposure.
B) intentional exposure.
C) selective exposure.
D) focused exposure.
E) cognitive exposure.

Question

Quizplus · Accepted Answer

New firms introducing a new product need to maximize accidental exposure, which means increasing the chances of potential customers stumbling upon their product by placing it in high traffic areas or getting media coverage. This can help create awareness and generate interest in the product. Intentional exposure, selective exposure, focused exposure, and cognitive exposure are not as necessary for a new product launch as accidental exposure.

New Firms Introducing a New Product Are Compelled to Maximize