The strength of a consumer's product/brand beliefs is most heavily influenced by:
A) personal experience.
B) advertising.
C) public relations.
D) favorable word-of-mouth.
E) recommendations by private/governmental organizations.

Question

Quizplus · Accepted Answer

Personal experience is generally considered the strongest influence on a consumer's product/brand beliefs. When individuals use a product or service and have a positive experience, it reinforces their belief that it is a good product/brand. On the other hand, negative personal experiences can significantly weaken a consumer's beliefs.

The Strength of a Consumer's Product/brand Beliefs Is Most Heavily