Activated beliefs are described as:
A) selective exposure.
B) attitudes.
C) purchase intentions.
D) prominent stimuli.
E) salient beliefs.

Question

Quizplus · Accepted Answer

Activated beliefs refer to salient beliefs, which are the most accessible and noticeable beliefs in a consumer's mind. These beliefs can influence attitudes and purchase intentions. Selective exposure and prominent stimuli are related to attention and perception, while attitudes and purchase intentions are outcomes influenced by activated beliefs.

Activated Beliefs Are Described As