In which of the following situations is the relationship between measured behavioral intentions and observed behavior likely to be weak?
A) The measured intention and the observed behavior are specified at the same level
B) Behaviors have a high degree of voluntary control
C) Intentions are highly stable
D) Consumers receive a substantial amount of new information
E) The situational context is constant

Question

Quizplus · Accepted Answer

The relationship between measured behavioral intentions and observed behavior tends to be weaker when consumers receive a substantial amount of new information after their intentions have been measured. This new information can change their attitudes or perceptions, leading to a change in behavior that was not predicted by their initial intentions.

In Which of the Following Situations Is the Relationship Between