Marketers tend to be more concerned about consumers' covert behavior.
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Q28: The affective system automatically produces emotions.
Q29: The accessibility of an attitude is affected
Q30: Behavioral intention is a proposition which connects
Q31: Consumers' evaluations of salient attributes are not
Q32: Belief strength may be increased by offering
Q34: In Fishbein's multiattribute model,overall attitudes are the
Q35: The Fishbein multiattribute attitude model claims that
Q36: Salient beliefs do not change over time.
Q37: A new means-end chain must be constructed
Q38: Emotions when activated at a particular time
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