The Fishbein multiattribute attitude model claims that consumers add up the products of belief strength and evaluation when forming attitudes toward objects.

Name: The Fishbein multiattribute attitude model claims that consumers add up the products of belief strength and evaluation when forming attitudes toward objects.
Brand: Quizplus
Rating: 4.9 (29 reviews)

Question

Quizplus · Accepted Answer

The Answer of The Fishbein multiattribute attitude model claims that consumers add up the products of belief strength and evaluation when forming attitudes toward objects.

The Fishbein Multiattribute Attitude Model Claims That Consumers Add Up