The major factor that reduces the predictive accuracy of a consumer's measured intention is time.

Name: The major factor that reduces the predictive accuracy of a consumer's measured intention is time.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Over time, a consumer's intention may change due to external factors such as new information or changes in circumstances. Therefore, the longer the time between measuring intention and the actual behavior, the less accurate the prediction will be.

The Major Factor That Reduces the Predictive Accuracy of a Consumer's