In Fishbein's multiattribute model,overall attitudes are the result of the strengths of the salient beliefs associated with a stimulus object and the evaluations of those beliefs.
Correct Answer:
Verified
Q29: The accessibility of an attitude is affected
Q30: Behavioral intention is a proposition which connects
Q31: Consumers' evaluations of salient attributes are not
Q32: Belief strength may be increased by offering
Q33: Marketers tend to be more concerned about
Q35: The Fishbein multiattribute attitude model claims that
Q36: Salient beliefs do not change over time.
Q37: A new means-end chain must be constructed
Q38: Emotions when activated at a particular time
Q39: The major factor that reduces the predictive
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents