Affective strategies are primarily focused upon:
A) consumers' knowledge/meanings.
B) consumers' beliefs.
C) consumers' emotions, moods, feelings and evaluations.
D) consumers' overt behaviors.
E) consumers' covert behaviors.

Question

Quizplus · Accepted Answer

Affective strategies are focused on consumers' emotions, moods, feelings, and evaluations. They aim to influence consumers' emotional responses to a product, service, or brand. This includes emotional branding, using emotional appeals in advertising, and creating positive emotional experiences for customers. Therefore, option C is the correct answer.

Affective Strategies Are Primarily Focused Upon