All of the following statements about social marketing are true EXCEPT:
A) its end goal is to achieve organizational objectives.
B) it is typically concerned with influencing and changing consumers' overt behavior.
C) it can be used to influence affect and cognitions as an intermediate step.
D) it can be applied at individual, household, target market, or societal levels.
E) it can be used to increase desired behaviors and decrease undesired behaviors.

Question

Quizplus · Accepted Answer

Social marketing's primary goal is to benefit society by influencing behaviors for the greater social good, rather than achieving organizational objectives, which is more characteristic of commercial marketing.

All of the Following Statements About Social Marketing Are True