The power of a utilitarian reference group is based upon its perceived:
A) ability to control important rewards/punishments.
B) status.
C) expertise.
D) size.
E) wealth.

Question

Quizplus · Accepted Answer

The power of a utilitarian reference group is based on its ability to control important rewards/punishments. This means that individuals will be willing to conform to the norms and values of the group in order to gain or avoid losing desirable outcomes, such as social acceptance or financial gain. Status, expertise, size, and wealth may also contribute to the group's power, but they are not as directly linked to the group's ability to control rewards/punishments.

The Power of a Utilitarian Reference Group Is Based Upon