Reference group influence for both product/brand purchases is weakest for:
A) public necessities.
B) public luxuries.
C) private luxuries.
D) private necessities.
E) public property.

Question

Quizplus · Accepted Answer

Private necessities are products that are essential for day-to-day living and are typically purchased without much external influence from reference groups. Examples of private necessities include basic clothing, groceries, and household items.

Reference Group Influence for Both Product/brand Purchases Is Weakest For