Which of the following reference groups do advertisers tend to focus on in advertising?
A) Aspirational
B) Primary formal
C) Informational
D) Dissociative
E) Relational

Question

Quizplus · Accepted Answer

Advertisers often focus on aspirational reference groups because they represent the idealized group that consumers aspire to be part of, influencing their purchasing decisions.

Which of the Following Reference Groups Do Advertisers Tend to Focus