All of the following statements about consumer socialization are true EXCEPT:
A) that it may produce long-lived brand loyalties.
B) that it may occur directly or indirectly.
C) that it is typically passed from parents to children.
D) that it may occur throughout life.
E) that it is restricted to only the parents influencing children and not vice versa.

Question

Quizplus · Accepted Answer

This statement is false. Consumer socialization can occur in both directions, with children influencing their parents' purchasing decisions and attitudes towards brands.

All of the Following Statements About Consumer Socialization Are True