Useful information to consumers about themselves,other people,or aspects of the physical environment such as products,services,and stores is transmitted by:
A) utilitarian reference group influence.
B) value-expressive reference group influence.
C) family reference group influence.
D) informational reference group influence.
E) subculture.

Question

Quizplus · Accepted Answer

Informational reference group influence refers to the transmission of useful information to consumers about themselves, other people, or aspects of the physical environment such as products, services, and stores. This type of influence is aimed at providing factual and objective information to help consumers make informed decisions.

Useful Information to Consumers About Themselves,other People,or Aspects of the Physical