Product symbolism is based on:
A) price.
B) functional superiority.
C) product/brand meanings.
D) technological innovation.
E) packaging.

Question

Quizplus · Accepted Answer

Product symbolism is based on the meanings and associations that consumers have with a product or brand. It goes beyond just the functional features of the product and taps into emotional and psychological factors, such as status, identity, and lifestyle. Packaging and pricing can also contribute to the symbolic meaning of the product, but they are not the main drivers. Technological innovation and functional superiority may be important for certain types of products, but they do not necessarily create symbolic value on their own.

Product Symbolism Is Based On