The consumption of certain products depend more on their social and psychological meaning than on their functional utility.
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Q27: Innovators tend to be heavy users of
Q28: Consumer perceptions of products may change with
Q29: Dissatisfaction refers to the difference between pre-purchase
Q30: Post purchase perception is formed after a
Q31: Product symbolism is based on:
A) price.
B) functional
Q33: In terms of brand loyalty and usage
Q34: According to the balancing paradigm,satisfaction with products
Q35: One of the reasons for the decrease
Q36: For brand-loyal light users the marketers should
Q37: Positive disconfirmation occurs when performance perceptions just
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