Setting a lower dollar price is clearly an important strategy for firms attempting to position a brand as a:
A) quality product.
B) industrial good.
C) impulse good.
D) bargain product.
E) specialty good.

Question

Quizplus · Accepted Answer

Setting a lower dollar price is a common strategy used by firms to position a brand as a bargain product, appealing to customers seeking affordability and value. This is often done by sacrificing profit margins to attract a larger customer base and increase sales volume.

Setting a Lower Dollar Price Is Clearly an Important Strategy