The stated price for a particular product may act as an attribute and the knowledge may be used to form an attitude directing purchase behavior by comparing it to all of the following EXCEPT:
A) dollar prices of other brands in a product class.
B) other attributes of the brand.
C) other attributes of other brands.
D) other consumer costs.
E) dollar prices of other brands in a different product class.

Question

Quizplus · Accepted Answer

The stated price for a particular product may act as an attribute and the knowledge may be used to form an attitude directing purchase behavior by comparing it to other dollar prices of other brands in the same product class or to other attributes of the same brand or other brands. However, comparing it to the dollar prices of other brands in a different product class is not relevant in this context and is therefore an exception.

The Stated Price for a Particular Product May Act as an Attribute