Price may not be a serious factor in a purchase of a product when all of the following scenarios exist EXCEPT:
A) when it falls within the consumer's implicit price range.
B) if it is an impulse purchase.
C) for products that a consumer is loyal to.
D) if the purchase is made habitually.
E) if it is a high-involvement product.

Question

Quizplus · Accepted Answer

High-involvement products typically involve more consideration and evaluation, including price, before a purchase decision is made. This contrasts with impulse buys, habitual purchases, or products within a consumer's implicit price range, where price may not be as significant a factor.

Price May Not Be a Serious Factor in a Purchase