The most intangible and abstract element in the marketing mix is:
A) product.
B) distribution.
C) promotion.
D) price.
E) strategy.

Question

Quizplus · Accepted Answer

While all elements of the marketing mix can be difficult to measure and quantify, price is often the most intangible and abstract because it can be influenced by a variety of factors including psychological pricing, perceived value, and brand equity. Additionally, price is often dynamic and can fluctuate based on market conditions, making it more difficult to pin down than the other elements of the marketing mix.

The Most Intangible and Abstract Element in the Marketing Mix