Most pricing research has focused on:
A) money.
B) customer satisfaction.
C) market share.
D) the source of funds used for purchase.
E) information generation.

Question

Quizplus · Accepted Answer

Pricing research primarily aims to determine the most appropriate price for a product or service, which is directly related to the amount of money customers are willing to pay. Therefore, pricing research focuses on the monetary aspect of customer behavior.

Most Pricing Research Has Focused On