Manufacturers are concerned with developing consumer brand loyalty while retailers are concerned with developing consumer store loyalty.
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Q20: A consumer meaning to buy a product
Q21: Time utility means goods and services are
Q22: Developing a consistent store image involves coordinating
Q23: According to point-and-click and brick-and-mortar consumer strategies,web-aided
Q24: In general,there is lesser control in direct
Q26: Arousal has been found to enhance the
Q27: The analog approach attempts to systematically evaluate
Q28: The characteristics of other shoppers and salespeople,lighting,noises,smells,temperature,shelf
Q29: Marketing managers must decide whether to use
Q30: Most retail location models emphasize behavioral data
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