Marketing managers must decide whether to use store retailing,nonstore retailing,or multichannel retailing when designing the channel strategy.

Question

Quizplus · Accepted Answer

Marketing managers must make strategic decisions regarding which types of channels to use when designing their channel strategy. They might consider using store retailing, nonstore retailing (such as online or catalog sales), or a combination of both through multichannel retailing. Thus, the statement is true.

Marketing Managers Must Decide Whether to Use Store Retailing,nonstore Retailing,or