The analog approach attempts to systematically evaluate the relative value of a site compared to other potential sites in the area.
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Q22: Developing a consistent store image involves coordinating
Q23: According to point-and-click and brick-and-mortar consumer strategies,web-aided
Q24: In general,there is lesser control in direct
Q25: Manufacturers are concerned with developing consumer brand
Q26: Arousal has been found to enhance the
Q28: The characteristics of other shoppers and salespeople,lighting,noises,smells,temperature,shelf
Q29: Marketing managers must decide whether to use
Q30: Most retail location models emphasize behavioral data
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Q32: Consumers are considered primarily in terms of
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