Pleasure and arousal are found to influence consumers' stated tendency to spend more money than originally planned.

Question

Quizplus · Accepted Answer

Studies have shown that both pleasure and arousal can increase consumers' desire to spend money and may lead to them spending more than originally planned. This is because pleasurable and arousing stimuli can activate the brain's reward system, which is associated with motivation, decision-making, and impulse control. As a result, marketers often use tactics that elicit these emotions (such as product demonstrations, sensory cues, and marketing messages) to increase consumer spending.

Pleasure and Arousal Are Found to Influence Consumers' Stated Tendency