Which of the following statements is true with regard to brand equity for organizational products?
A) Unlike consumer products, organizational products do not possess brand equity.
B) The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
C) Successful extension of an existing brand is a highly successful strategy for organizational goods as firm loyalty does not differ from brand loyalty.
D) Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.
Correct Answer:
Verified
Q53: Which of the following observations concerning the
Q54: Identify a method of differentiating a relatively
Q55: Arm & Hammer first introduced a line
Q56: Which of the following statements about brand
Q57: A beer manufacturer produces four different brands
Q59: Fresh-Cola,Inc.is a manufacturer of carbonated drinks that
Q60: Brand equity is:
A) the set of assets or
Q61: What are fads?
A) Accepted and popular products
Q62: What is diffusion of innovation?
A) It is
Q63: Which of the following statements about product
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents