Solved

Which of the Following Statements Is True with Regard to Brand

Question 58

Multiple Choice

Which of the following statements is true with regard to brand equity for organizational products? 


A)  Unlike consumer products, organizational products do not possess brand equity.
B)  The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
C)  Successful extension of an existing brand is a highly successful strategy for organizational goods as firm loyalty does not differ from brand loyalty.
D)  Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents