Charging different prices during different times or days in order to stimulate demand during slow periods is called _____.

Question

Quizplus · Accepted Answer

Off-peak pricing involves charging lower prices during slow periods to stimulate demand. Option A (upscale pricing) involves charging higher prices to convey luxury or exclusivity. Option C (every-day-low pricing) involves charging consistently low prices regardless of time or demand. Option D (odd pricing) involves ending prices in odd numbers (e.g. $9.99 instead of $10) to make them seem lower.

Charging Different Prices During Different Times or Days in Order