Popcorn and Entertainment Ltd.,an international multiplex corporation charges different prices for movie tickets on different days.The tickets are priced lower on week days and are more expensive on weekends.This implies that the corporation uses a(n)______ pricing strategy.

Question

Quizplus · Accepted Answer

Off-peak pricing consists of charging different prices during different times or days in order to stimulate demand during slow periods. In this case, the multiplex corporation uses an off-peak pricing strategy by charging different ticket prices.