Question 1

Which of the following is true of global marketing?

Accepted Answer

While marketing in a global context, knowledge of the local cultural environment is a major prerequisite for success in different nations.

Question 2

Which of the following is an offensive goal?

Accepted Answer

Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

Question 3

According to Michael Porter's diamond model,which of the following includes the nature of domestic demand and the sophistication of domestic customers for the industry's product or service?

Accepted Answer

According to Michael Porter's diamond model, demand conditions include the nature of domestic demand and the sophistication of domestic customers for the industry's product or service.

Question 4

Sashes and Bows Inc.,a firm headquartered in Milan,specializes in selling exquisite clothes.All material is sourced indigenously and the design team comprises of Italian designers.There is an absence of supplier industries for this particular industry.According to Michael Porter's model,the competitive advantage that Sashes and Bows Inc.has established is due to:

Accepted Answer

According to Michael Porter's diamond model, related and supporting industries refer to existence or absence in the country of supplier industries that are also internationally competitive.

Question 5

Which of the following is a defensive goal?

Accepted Answer

Defensive goals are the desire to (1) compete with foreign companies on their own turf instead of in the United States, (2) gain access to technological innovations that are developed in other countries, (3) take advantage of significant differences in operating costs between countries, (4) preempt competitors' global moves, and (5) avoid being locked out of future markets by arriving too late.

Question 6

According to Michael Porter's diamond model,which of the following factors refer to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?

Accepted Answer

Factor conditions refer to the nation's ability to turn its natural resources, skilled labor, and infrastructure into a competitive advantage.

Question 7

Which of the following would qualify as an example of a defensive goal?

Accepted Answer

Defensive goals are the desire to (1) compete with foreign companies on their own turf instead of in the United States, (2) gain access to technological innovations that are developed in other countries, (3) take advantage of significant differences in operating costs between countries, (4) preempt competitors' global moves, and (5) avoid being locked out of future markets by arriving too late.

Question 8

The workforce of the nation,Sansania,is highly skilled and dedicated.They also possess excellent linguistic abilities which enable them to communicate well with people of different nations and as a result,exports and tourism have flourished in Sansania when compared to its neighboring countries.Sansania has established a competitive advantage over its neighboring countries due to:

Accepted Answer

Factor conditions refer to the nation's ability to turn its natural resources, skilled labor and infrastructure into a competitive advantage. Sansania has good factor conditions as the nation consists of excellent workforce with strong skills and good linguistic abilities.

Question 9

Chopstick,a restaurant based in Japan,is well-known for its authentic Japanese delicacies,the traditional Japanese ambience,and the respect given to its customers.Chopstick is extremely popular with the very discerning and astute local population.Chopstick has a competitive advantage because of:

Accepted Answer

According to Michael Porter's diamond model, demand conditions include the nature of domestic demand and the sophistication of domestic customers for the industry's product or service.

Question 10

TQM Incorporation,an oil and gas corporation opened its first unique fueling station in Mexico.The fueling station consisted of pumping islands,convenience stores and separate food courts.The success of the store led to the opening of more than 300 fuelling stations worldwide.Identify the offensive strategic goal that can explain why TQM Incorporation opened its filling stations worldwide.

Accepted Answer

Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

Question 11

Which of the following is an example of an offensive strategy?

Accepted Answer

Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position. An offensive goal includes maximizing total sales revenue. The goal of the mutual fund firm, headquartered in New York, to increase its sales targets in its European branches would qualify as an instance of an offensive strategy.

Question 12

By investing solely in domestic operations or not willing to adapt products to foreign markets,U.S.companies are more susceptible to:

Accepted Answer

By investing solely in domestic operations or not being willing to adapt products to foreign markets, U.S. companies are more susceptible to foreign incursions.

Question 13

Which of the following would qualify as an offensive goal?

Accepted Answer

Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position. The software firm has an offensive goal as it expanded its operations to other nations to enjoy the benefits of economies of scale.

Question 14

According to Michael Porter's diamond model,which of the following refers to the existence or absence in the country of supplier industries that are also internationally competitive?

Accepted Answer

According to Michael Porter's diamond model, related and supporting industries refer to existence or absence in the country of supplier industries that are also internationally competitive.

Question 15

When people in different countries perceive time,thought patterns,personal space,material possessions,family roles and relationships,personal achievement,competitiveness,individuality,social behavior,and other interrelated issues in different manners,which of the following might cause companies to shy away from attempting to enter global markets?

Accepted Answer

Differences in the cultural environment of foreign countries may be misunderstood or not even recognized because of the tendency for marketing managers to use their own cultural values and priorities as a frame of reference. Some of the most common areas of difference lie in the way dissimilar cultures perceive time, thought patterns, personal space, material possessions, family roles and relationships, personal achievement, competitiveness, individuality, social behavior, and other interrelated issues.

Question 16

The conditions in the nation that govern how companies are created,organized,and managed,and how intensely they compete domestically refer to the nation's:

Accepted Answer

According to Michael Porter's diamond model, the conditions in the nation that govern how companies are created, organized, and managed, and how intensely they compete domestically refer to the nation's company strategy, structure and rivalry.

Question 17

Which of the following is an example of a defensive goal?

Accepted Answer

Defensive goals are the desire to (1) compete with foreign companies on their own turf instead of in the United States, (2) gain access to technological innovations that are developed in other countries, (3) take advantage of significant differences in operating costs between countries, (4) preempt competitors' global moves, and (5) avoid being locked out of future markets by arriving too late. The goal of the American entertainment company is identified as a defensive goal as it aims to secure technological innovation developed in France.

Question 18

The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year.The chief goals included maximizing sales revenue and improving overall market position of the firm.,These goals were _____ in nature.

Accepted Answer

Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position. Here, the organization's chief goals were to maximize total sales revenue and improve overall market position of the firm.

Question 19

Which of the following is an offensive goal of multinational firms that invest in other countries?

Accepted Answer

Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

Question 20

Autumn Wines Inc.,a French wine company located in France,is one of the most successful wine companies due to the abundant availability of excellent quality grapes.The company has the advantage of good:

Accepted Answer

Factor conditions refer to the nation's ability to turn its natural resources, skilled labor and infrastructure into a competitive advantage. Autumn Wines Inc. has the benefit of excellent factor conditions as its home country is rich in good quality grapes.

Quiz 13: Global Marketing

Which of the following is true of global marketing?

Which of the following is an offensive goal?

According to Michael Porter's diamond model,which of the following includes the nature of domestic demand and the sophistication of domestic customers for the industry's product or service?

Which of the following is a defensive goal?

According to Michael Porter's diamond model,which of the following factors refer to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?

Which of the following would qualify as an example of a defensive goal?

Chopstick,a restaurant based in Japan,is well-known for its authentic Japanese delicacies,the traditional Japanese ambience,and the respect given to its customers.Chopstick is extremely popular with the very discerning and astute local population.Chopstick has a competitive advantage because of:

Which of the following is an example of an offensive strategy?

By investing solely in domestic operations or not willing to adapt products to foreign markets,U.S.companies are more susceptible to:

Which of the following would qualify as an offensive goal?

According to Michael Porter's diamond model,which of the following refers to the existence or absence in the country of supplier industries that are also internationally competitive?

The conditions in the nation that govern how companies are created,organized,and managed,and how intensely they compete domestically refer to the nation's:

Which of the following is an example of a defensive goal?

The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year.The chief goals included maximizing sales revenue and improving overall market position of the firm.,These goals were _____ in nature.

Which of the following is an offensive goal of multinational firms that invest in other countries?

Autumn Wines Inc.,a French wine company located in France,is one of the most successful wine companies due to the abundant availability of excellent quality grapes.The company has the advantage of good: