Business market segmentation at the _____ level requires a higher level of market knowledge and,therefore,a greater investment in research.

Question

Quizplus · Accepted Answer

Micro market segmentation requires a more detailed understanding of the market and customer behavior, which requires more research investment. Geographic and demographic segmentation may be easier to understand but may not indicate the customer's behavior or preferences. Macro segmentation deals with broad market segments such as industry or country, while aggregate segmentation looks at overall market trends rather than individual behaviors.

Business Market Segmentation at the _____ Level Requires a Higher