Buyers of business services often experience difficulty in evaluating service quality. Since it is difficult to evaluate quality,

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Buyers of business services often experience difficulty in evaluating service quality, which leads to a greater perceived risk. To reduce this risk, buyers tend to rely on different pre-purchase information sources. In this context, symbology also plays a more important role in the evaluation process. Therefore, all of the above statements are correct.

Buyers of Business Services Often Experience Difficulty in Evaluating Service